digital marketing training Casablanca
Personalized digital training
Opt for our digital marketing training in Casablanca, Marrakech and Rabat and learn the basics of digital marketing, computer graphics and photography.
Certified & experienced trainers
Practice-based working method
practice DIGITAL MARKETING
Integrate our digital marketing training
in Morocco in Casablanca, Marrakech, Rabat
Tangier, Settat and Berrechid.
We have been observing a strong trend for several years: profiles with expertise in communication & digital marketing are highly sought after in Morocco, both among pure-players, advertisers and media groups. To meet this demand, Apprends.ma offers you training in digital marketing in Casablanca, Marrakech and Rabat with high added value to meet and optimize your chances of having the career of your dreams or simply to develop your skills in this field.
Computer graphics training
- Acquire layout techniques for print and the web.
- Develop your creative sense and artistic skills.
- Prepare to enter the professional world.
- Learn manufacturing and printing techniques.
- Use the right image format, between JPEG and RAW.
- Set a white balance. Correct exposure.
- Set the ISOs.
- Read the histogram of a photo.
- Use P shooting mode.
digital marketing training
- WordPress website creation.
- Community & AdsManagement.
- Paid and natural referencing.
- Traffic Management (analysis and optimization)
Opt for our Casablanca and Marrakech digital training
web marketing professional training morocco
Our training aims to develop the skills needed today in business fully connected to the internet and digital and mobile media. It is now essential to develop a marketing strategy by integrating the vision of online brand content and using the potential of the web and mobile to develop its market. Students are trained through our digital marketing training program in the tools that allow them to be operational in the design of digital marketing strategies in companies.
why choose our training center in Morocco
WEBSITE CREATION (WORDPRESS)
- Install WordPress in a new Domain.
- Introducing the WordPress Dashboard.
- Advice for the optimal functioning of your site.
- Creation of a site in 2 methods.
- Go Live with your website.
COMMUNITY & ADS MANAGEMENT
- English Learn to manage, animate and federate your community.
- Set up an editorial calendar.
- Presentation of the Business Manager and advertising tools.
- Launching, editing and optimizing your campaigns.
- Define your audience via interest targeting, LLA, Pixel & DataBase.
MANUAL & AUTOMATIC EMAILING
- Introduction to emailing.
- Integration of your emailing strategy with your website.
- Design and creation of templates.
- Mass emailing. Automate.
- Emailing (Trigger Based).
search engine optimization
- Presentation of SEO factors / criteria.
- Optimizing your website for search results.
- Implementation of SEO monitoring tools (Search Console & Google Analytics).
- Visualize the performance of your website via a Data Studio template.
search engine advertising
- Creation of a Google Ads account.
- Triple Integration: Website + Google Analytics + Google Ads.
- Implementation of conversion tracking.
- Presentation of the Google Ads interface.
- Explanation of campaign types, auctions and conversion strategies.
- Launch of your advertising campaign.
- Ensure consistency between marketing efforts and the different channels used.
- Identification of relevant KPI’s for each channel.
- Reporting & monitoring the performance of your campaigns.
- Advice for the proper online publication of your campaigns.
- Decision making & Analysis.
- Demonstration of the different ISO modes.
- Control the visibility of noise.
- Type of camera to use.
- Adapt the parameters according to the exposure.
- Explanation of shutter speed.
- Set shutter speed.
- Presentation of the different modes, manual and automatic.
- Control motion blur.
- Understand the motion blur of the subject.
- Presentation of the different modes.
- When should each mode be used?
- Compatibility of modes with ISO.
- Practice each mode.
Use of Lenses
- Explanation of field angle.
- Introduction to fixed focal length lenses.
- Types of lenses.
- Adapt the lenses used.
The white balance
- Color temperature.
- Use of light sources.
- Different balance settings.
- Post treatment.
Openings in photography
- Explanation of the concept of openness.
- How to modify the opening.
- Opening methods.
- Putting the different modes into practice.
STAY UPDATED WITH UPCOMING EVENTS
The new practices and skills to be acquired to become a specialist in digital and digital environments cannot be improvised. Our specialized digital marketing training in Casablanca, Marrakech and Rabat develops new reflexes, new operational skills to comprehensively understand all the needs of agencies, advertisers and companies in general.
Learn photography in Casablanca and Rabat and boost your career.
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you have questions ?
Apprends.ma is a training center specializing in digital marketing. Our goal is to support people wishing to follow an introductory training in marketing or who wish to upgrade their skills.
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