presentation
Master digital Marketing tools to communicate like a pro!
The goal of our digital marketing training is to provide you with the concrete experience expected by companies in the sector and thus prepare you today for the jobs of tomorrow.
Our know-how applies to the entire digital ecosystem and prepares you for new professions in the labor market. Thanks to our agile and avant-garde training, you will become an actor of the digital revolution
WEBSITE CREATION (WORDPRESS)
- Install WordPress in a new Domain name.
- Introducing the WordPress Dashboard.
- Advice for the optimal functioning of your site.
- Creation of a site in 2 methods.
- Go live with your website.
COMMUNITY & ADS MANAGEMENT
- Learn to manage, animate and federate your community.
- Set up an editorial calendar.
- Presentation of the Business Manager and advertising tools.
- Launching, editing and optimizing your campaigns.
- Define your audience via interest targeting, LLA, Pixel & DataBase.
MANUAL & AUTOMATIC EMAILING
- Introduction to emailing.
- Integration of your emailing strategy with your website.
- Design and creation of templates.
- Mass emailing.
- Automated Emailing (Trigger Based).
search engine optimization
- Presentation of SEO factors / criteria.
- Optimizing your website for search results.
- Implementation of SEO monitoring tools (Search Console & Google Analytics).
- Visualize the performance of your website via a Data Studio template.
search engine advertising
- Creation of a Google Ads account.
- Triple Integration: Website + Google Analytics + Google Ads.
- Implementation of conversion tracking.
- Presentation of the Google Ads interface.
- Explanation of campaign types, auctions and conversion strategies.
- Launch of your advertising campaign
Traffic MAnagement
- Ensure consistency between marketing efforts and the different channels used.
- Identification of relevant KPI’s for each channel.
- Reporting & monitoring the performance of your campaigns.
- Advice for the proper online publication of your campaigns.
- Decision making.
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Get trained for jobs of the future!
Training Details
Digital marketing training
Our introductory training in digital marketing allows you to know the basics of launching a digital strategy and allows you to enrich your technical skills in order to broaden your field of expertise as much as possible.
Training Next session
1ère session : À PARTIR DU SAMEDI 14 january 2023
Training duration
5 jours en 5 weekends.
An excellent training in digital marketing, very intensive and very rewarding which allows us to work on theory and especially practice! The speakers are very competent and pedagogical.
Futur Community Manager
A wonderful course, surrounded by professional trainers full of good advice and very attentive. Being able to work directly on a professional project is a rich experience. I come out filled with knowledge and I am delighted. Thank you to the whole Apprends team, it was a great meeting. Have fun 👏😊
Student
Very professional training provided by young executives. The price is right and I learned a lot. I highly recommend !
Chargée de communication
Very complete training with great speakers. The application in real time on a concrete case really makes the difference with the others. Very intensive pace but ideal to be operational quickly! I recommend this training with my eyes closed.
Chef de Projet Digital
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About Apprends.ma
Apprends.ma is a training center specializing in digital marketing. Our goal is to support people wishing to follow an introductory training in marketing or who wish to upgrade their skills.
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